Studio Morger x HF

Following previous collaborations, a final project in 2025 brought together Hut Falkenhagen and Studio Morger in a shared visual narrative.

The concept centered around creating a setting that felt both grounded and cinematic. A classic Mercedes-Benz W109 6.3, sourced specifically for the project, formed the automotive backbone of the shoot and set a strong, timeless tone.

The first location was Hamburg’s harbor, a place closely linked to Emil’s Garage and the SUNDOWNER events of 2022 and 2024, chosen for its raw industrial character and historical relevance. From there, the production continued to a local carpet dealer, introducing an unexpected yet complementary interior contrast that enriched the overall visual language.

By combining fashion, objects, architecture and automotive culture across multiple locations, the collaboration resulted in a cohesive editorial story that felt authentic, layered and deliberately unpolished.

Scope & Responsibilities

• Concept development & creative direction

• Brand curation & collaboration setup

• Vehicle sourcing and coordination (Mercedes-Benz W109 6.3)

• Location scouting & access coordination

• Visual storytelling across multiple locations

• Production coordination

Model: Lilly Herta Luise

The project marked the final collaboration of 2025 and served as a strong closing chapter, demonstrating how thoughtful curation and contextual storytelling can create meaningful brand narratives without overproduction.

Photos: Emil Pourkian