HF x EG

For over a century, Hut Falkenhagen has stood for Hanseatic craftsmanship and timeless headwear.

Founded in 1916 by Anna Falkenhagen, the family business is now led by the fourth generation, Sabine and Jens Falkenhagen. With custom-made pieces from their own atelier and a carefully curated selection of brands, the store has become a fixed point in Hamburg’s fashion and craftsmanship landscape.

For this collaboration, the focus was on translating this heritage into a contemporary visual language. Instead of relying on paid media or external models, we deliberately chose an authentic, close-to-brand approach.

Fee was invited to model for the shoot, adding a personal and credible presence, while a classic Porsche 912 from our own collection served as the automotive counterpart. The combination of fashion, personality and automotive culture created a visual narrative that felt natural rather than staged.

The resulting imagery performed exceptionally well across social platforms, achieving strong organic reach and engagement without any paid promotion, underlining the value of authentic storytelling and well-aligned brand aesthetics.

Full Story: here

What we did:

• Concept development & creative direction

• Vehicle curation (Porsche 912)

• Location scouting

• Visual storytelling & narrative development

• Social Media

Photos: Emil Pourkian