HF x dreimal9

For over a century, Hut Falkenhagen has stood for Hanseatic craftsmanship and stylish headwear. Founded in 1916 by Anna Falkenhagen, the family business is now run by the fourth generation, Sabine and Jens Falkenhagen. With a mix of custom-made pieces from their own atelier and carefully selected brands, their store in Schauenburgerstraße 47 has become a landmark in Hamburg’s fashion scene.

For this project, we brought together this rich tradition with the modern aesthetics of dreimal9. Behind the label is Neele Kaffitz, a Hamburg-based goldsmith who creates sustainable jewelry by hand, using recycled silver and fair-trade materials.

Together with Neele and a classic Mercedes-Benz 380SL R107 from the 1980s from our collection, we created a visual story that blended hats, jewelry, and automotive elegance. The combination of traditional craftsmanship and contemporary design came together seamlessly.

Our contributions to this project:

What we did:

• Car Rental

• Concept development and creation

• Location Scouting

• Story Telling

• Social Media

Photos: Emil Pourkian