Como 2025 x EG

epourkian
May 24
2 min read

Updated: 4 days ago

Each spring, Lake Como becomes more than just a luxury travel destination: it transforms into the epicenter of European automotive culture. While the world-famous Concorso d’Eleganza Villa d’Este remains the crown jewel of this annual celebration, there’s so much more happening around the lake that deserves attention.

If you’re an automotive enthusiast, a BMW fan, or simply in love with classic and concept cars, this article is your insider look at what really goes down in Como during this extraordinary weekend.

Concorso d’Eleganza Villa d’Este: A World-Class Automotive Showcase

Held at the historic Villa d’Este on the western shore of Lake Como, the Concorso d’Eleganza brings together rare vintage vehicles, cutting-edge prototypes, and automotive icons in one stunning location.

Highlights from This Year’s Concorso:

“Best of Show”: The 1934 Alfa Romeo Tipo B (P3), a Grand Prix legend.
The iconic Ferrari F50, a true fan favorite.
BMW World Premieres:
- BMW Concept Skytop – a sleek, open-top design blending elegance and innovation.
- BMW M2 CS – 530 horsepower of pure performance.
- BMW Motorrad Concept RR – bold, futuristic, and forward-thinking.

With its lakeside backdrop and curated lineup of extraordinary cars, the Concorso remains one of the top automotive events in the world.

Wheels & Weißwürscht at Villa Erba: A BMW Community Celebration

Just a short drive from Villa d’Este, Villa Erba hosts Wheels & Weißwürscht, a unique event organized by BMW Classic that brings together fans, clubs, and collectors from across Europe.

This isn’t just another car show: it’s a celebration of BMW culture, community, and creativity.

What Makes Wheels & Weißwürscht So Special?

Exclusive Access: Members of the HFMSTRS community can drive their own cars onto the Villa Erba grounds: a rare opportunity in the automotive world.
Global Participation: Attendees came from all over Europe, including long-distance guests up to Turkey.
Community-Driven: This event is less about prestige and more about passion and connection.
ULTRACE Collaboration: This year featured a standout partnership with Ultrace, Poland’s renowned tuning scene, known for high-quality builds and bold style.

Whether it’s fully restored classics or highly customized builds, Wheels & Weißwürscht captures the creative spirit of the BMW world with an atmosphere that’s relaxed, inclusive, and passionate.

Como’s Car Culture: Where History Meets Innovation

What makes the Lake Como automotive weekend so special isn’t just the cars. It’s the culture! In a single place, you’ll find:

Heritage and high performance.
Global car communities sharing stories.
New friendships formed over shared passion.
A seamless blend of classic car shows and modern tuning culture.

It’s not just about seeing beautiful machines. It’s about being part of something bigger.

Final Thoughts: Why You Should Visit Lake Como’s Automotive Events

If you’ve never experienced Lake Como during the automotive season, start planning now. From the elegance of Villa d’Este to the raw energy of Wheels & Weißwürscht, there’s no place quite like it.

We’re proud to be part of this vibrant movement and honored to capture it through our lens.

See you next year, #HFMSTRS Family! 💙

FROM NORTH TO SOUTH! FROM EAST TO WEST! ONE FAMILY! ONE COMMUNITY!

What we did: